The IRIDIUM Retail Management Software tool tracks all customer information from within one common location, easily displaying quotes, sales orders, invoices, deliveries, sales history, service tickets, receivables, and other related notes—and ultimately linking to the Quoting, Invoicing and Sales Order Systems. Targeted marketing information, such as email addresses and mailing list status may be tracked from this screen as well. Customer information and detailed sales histories may be exported and further utilized for marketing activities such as direct mailings and email campaigns.
As an additional option, the user may purchase Microsoft’s MapPoint® software product to map customer activity by any, or all, locations. Customers’ home and business locations are plotted on regional maps to visually display areas of concentrated customer proximity. This information aids in determining future business locations and demographically based advertising methodologies.